12.08.2013

Metrics in the online marketing business – CPC, CPM, CPO, CAC, CLV


When you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CAC, CLV etc. This blog post will give an overview about the most important abbreviations, explain what they measure, and how to influence them. General Marketing is about achieving goals. It is smart to make these goals […]